Fail to plan, plan to fail…

Di Pointon, founder of Grassroots Marketing Solutions has over twenty year’s experience in marketing and research, within a range of different organisations, including Trinity Mirror, hotels & leisure and local government.  She gained her Chartered Institute of Marketing (CIM) Postgraduate Diploma in 2009, so if you want to know your Ansoff Matrix from your McKinsey 7’s she will be happy to enlighten you.

Of course, useful as a sound understanding of marketing theory is, what will ultimate power and propel your business to the next level, is the development of a realisable plan, that you refer to, believe in, and implement on a daily basis.  A great strategy is a wonderful thing, but not if it is squirreled away in a never looked at folder, or sitting on a shelf gathering dust.

Normally first meetings are conducted in an informal manner over coffee or a bite to eat. This gives us time to get a handle on your business and you and opportunity to get a feel for working with us. Running a business has its fair share of ‘headaches”, working with your agency should never be one of them.