Ahh time for the festive blog as another year is nearly over and a new one nearly begun, you get the drift… That’s the thing about Christmas tunes, there’s so few of them, we tend to know them all word for word and note for note. Although as Christmas ditty’s go, this is, in my opinion one of the better ones. So what have I done? well if I were the mistress of spin, I’d be knocking you all sideways with an avalanche of superlatives and Tsunami of selfies to illustrate my dazzling success… Success breeds success right? surely no one is interested in hearing about the toils, troubles, self-doubt, tears and difficulties that arise during year one, of going it alone? particularly when the business you are in is marketing, hardly a profession associated with pain inducing modesty and self-deprecation.
After all, when was the last time you bought a product that promised to ‘be good enough’? surely marketing is all about being bigger, better and bolder than the competition, as each product promises to ‘clean whiter’, ‘shine brighter’ or ‘make you lighter’. In a crowded market place, products are so delicately designed that we barely realise that the brands we select have already been selected for us. So what has all this got to do with my dilemma of publishing an honest or embellished post? pretty much everything as a matter of fact. As when people come to me for a website, marketing advice or help with social media, well, they get me. I am not perfect, life is not perfect and starting out on your own is at times like being a newborn, thrust into a lonely world where you begin to wonder if you really know anything at all. You lie awake in bed at night questioning everything about yourself, your career, your stamina and your drive, it is tough and definitely not for the faint hearted. I’ve never been to therapy, but after the last few months, spent exhuming everything that makes me, me, I really don’t think I will ever need to.
This process is most definitely a marathon not a sprint and I’m sure it will continue to take me to some dark places, as well giving me a real sense of achievement as challenges are overcome. But before I send you all running to the hills or at the least the nearest marketing and web development agency, rest assured that after hours of soul-searching and self-analysis, I am confident in my skills, but have a bit of work to do on being confident that I am confident. So I’m sorry that I’ve not been able to impress you with pictures of me and my new Lamborghini (those will have to wait until next year…!). In the meantime, I’d like to wish you all a peaceful Christmas and a great New Year and I hope you’ll join me for more honest blogs in 2017.
If it all goes horribly wrong, I could try the world of sugar paste modelling (or maybe not…)