Archive For The “Blog posts” Category

Fail to plan, plan to fail…

Fail to plan, plan to fail…

Di Pointon, founder of Grassroots Marketing Solutions has over twenty year’s experience in marketing and research, within a range of different organisations, including Trinity Mirror, hotels & leisure and local government.  She gained her Chartered Institute of Marketing (CIM) Postgraduate Diploma in 2009, so if you want to know your Ansoff Matrix from your McKinsey 7’s…

Advertising & promotion

Advertising & promotion

In a world where social media seems to be ever-present, it is easy to forget that there are a number of low cost ways to engage, attract or retain your target audience. From cost savvy ad campaigns to free PR and publicity, all it takes is a good product, a sprinkling of creativity and a…

‘So this is Christmas and what have you done…?’

‘So this is Christmas and what have you done…?’

Ahh time for the festive blog as another year is nearly over and a new one nearly begun, you get the drift…  That’s the thing about Christmas tunes, there’s so few of them, we tend to know them all word for word and note for note. Although as Christmas ditty’s go, this is, in my…

Hello world…!

Hello world…!

Welcome to Grassroots Marketing Solutions, a small, but perfectly formed business providing marketing, web development and research solutions to the burgeoning small business sector.   Did you know that in 2015, 99.3% of all private sector businesses were classed as small or medium-sized? or that 3.3 million businesses (67% of all businesses) were classed as…

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